Latest News: CLICK HERE for a list of travel agents who have completed the Adventure Travel Specialist Designation Program.

The Adventure Council™

The Adventure Council™, in partnership with the Adventures in Travel Expo, has developed a training program to assist travel agents/trade to fully maximize the fast-growing active and adventure travel segment in order to promote new business for agents and adventure travel suppliers.  Upon completion of this program, agents will be designated Adventure Travel Specialists.

In this comprehensive 3-part Webinar, participants will gain a better understanding and obtain the tools to help sell adventure travel.  Topics to be covered include:

• Current trends & demographics
• ‘The Big Six’: Key factors defining adventure traveler preferences
• Emerging destinations
• Risk planning
• Providers – building profitable partnerships
• Marketing strategies and the use of technology
• The increasingly important role of sustainable tourism practices

*Note:  You must participate in all three parts of the Webinar to become an Adventure Travel Specialist

For a complete list of speakers, Click here.

Upon completion of the 3-Part Adventure Travel Specialist Designation Webinar, travel agents will be well positioned to capture a greater share of the exploding active and adventure travel marketplace, and to better service existing and new clients.  Here are the marketing tools you’ll receive when you become an Adventure Travel Specialist:

• “Adventure Travel Specialist” Logo which can be used to promote your “specialist designation” on your website, newsletters to your clients, etc.
• Mention as an Adventure Travel Specialist in a future issue of National Geographic ADVENTURE
• A print and online listing in the 2008 Active and Adventure Travel Directory and Adventure Council website
• Inclusion in the industry’s leading social network for adventure travelers – AdventureUS.com
• Free Adventure Sales Starter Pack through Adventure Engine ($1,500 value)
• Travel Business and Tourism Marketing Mini-Course from AdventureBizSuccess.com ($134 value)
• Travel Business Success.com Radio:  Business, marketing & e-marketing coaching & tips with travel industry experts ($228 value)
• A one-year complimentary subscription to National Geographic ADVENTURE

ADDED BONUS:   Free 3-Hour Workshop at one of the following shows: the Adventures in Travel (ATE) shows in 2008 held in New York, Chicago, Washington, D.C., and Long Beach, CA, attending will give you an all-access pass to the “At-Show Consulting Areas” where you’ll meet new clients and travel suppliers one-on-one. 

To hear an interview with Adventure Council Chairman, John Golicz explaining more about this program, checkout the Travel Business Success.com Radio Podcast

For more information on the Adventure Travel Specialist Designation program, please contact Diane McLevy, Adventure Council, at 203-878-2577 x125, dmclevy@adventurecouncil.com.